Competitive pricing strategy has enabled Ding The Recipe to restructure to stay strong in brand building, quality uncompromised at an affordable price. As such, it is envisaged that sales average/projection would not be less than 12 jars average per day per store level, if ranged. Hurdle rate would improve over time.
Ding Brand - 65% (mid to high-end market)
No age limitation or group (suitability depend on product nature i.e. heat level, spiciness).
Foodies, culinary experts and time-poor consumers would love it - income stream, not a determining factor.
Ethnic diversity and demography - improving with education and taste sampling.
Synopsis (overall pattern but may change over time or vary as per region/suburb - ethnic diversity, profession, age group & level of disposable income)
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